Herald Legacy Initiative

The Herald Legacy Initiative

Perpetuating the legacy and values of The Religious Herald through The Fund for ABPnews

The historic merger of The Religious Herald and Associated Baptist Press purposefully embraces a bold business model: providing compelling information about matters of faith every day free of charge to readers worldwide. We rely upon the generosity of our readers — together with contributions from churches, partner organizations and foundations — who believe in our unique ministry within the global Baptist family.

As part of The Fund for ABPnews, The Herald Legacy Initiative offers a way for you to invest in a free and trustworthy source of news and opinion for Baptist Christians and churches while supporting our commitment to perpetuate the legacy and values of The Religious Herald.

The Fund for ABPnews, launched in June 2012, will continue to function as the annual fund for the consolidated news organization.

The annual fund constitutes the financial backbone of our ministry. Your unrestricted gifts to the fund support our day-to-day operations. They help underwrite the costs of news gathering, reporting, editing and publishing. They support the website, the blog and the social media tools that enable us to deliver our content directly to our audiences.

The Herald Legacy Initiative is an endeavor to sustain and build upon the financial investment of subscribers to the print and electronic editions of The Religious Herald and the donors who have supported the Herald through their additional contributions.

Individuals who make a commitment to the Legacy Initiative automatically become members of the annual fund.

As stakeholders in our mission, annual fund members receive an informative annual report about the organization’s progress and ways their gifts have been put to work. Annual fund members gather with other friends for a dinner event during the annual General Assembly of the Cooperative Baptist Fellowship to celebrate the cause of a free press for free Baptists. They also are invited to receptions and other events held in different regions of the country.

As another benefit of membership, each individual member or household also receives a copy of the new Herald magazine, a bi-monthly print magazine that debuts in early 2014. Although the audience has expanded, the magazine will inherit and reflect the spirit that has permeated The Religious Herald since 1828. A core objective of the magazine — along with content offered daily on the website and social media platforms — is to perpetuate the legacy and values of this historic newsjournal. All costs for designing, printing and mailing the Herald magazine will be covered by advertising.

Your participation in the Herald Legacy Initiative, along with your ongoing support through The Fund for ABPnews, will help propel us toward our vision: to be the leading source of news and commentary for Baptist Christians worldwide.

With your support, we will offer:

  • free and responsible journalism that encourages accountability and transparency in Baptist life;
  • inspiring stories about the ways churches and individuals are making a difference in the world;
  • practical ideas about how to live faithfully at the intersections of life and faith;
  • meaningful conversation illumined by truthful and accurate information;
  • ways to connect with others in the Baptist network and the larger Christian community;
  • a diversity of viewpoints that help shed light rather than heat on the challenging moral and social issues of our day;
  • reflections and ideas from a new generation of Baptists including emerging leaders who are bringing new energy and vitality to the Baptist movement;
  • a voice for the voiceless, including the poor, the disadvantaged and the marginalized people in our world;
  • and much more.

We are an autonomous, nonprofit religion news organization. We are not controlled by or beholden to a denominational body or any special interest group. The Fund for ABPnews helps keep us free. It undergirds our credibility as an independent source of news and opinion. It enables us to report honestly and accurately, free from coercion or control.

The Herald Legacy Initiative

The Herald Legacy Initiative is an endeavor to sustain and build upon the financial investment of The Religious Herald subscribers and donors.

To join this special initiative:

  • Review the giving levels described below. Prayerfully consider how you can generously support a free press for free Baptists.
  • Make a two-year financial pledge for 2014 and 2015 by December 31, 2013. Your pledge is vital. It will help sustain our work during the critical first two years as a consolidated organization. It also will help guide us in the budgeting process as we move forward. Once you have fulfilled your pledge, your total pledge amount becomes eligible for a dollar-for-dollar matching contribution.

Each participant will be recognized as a Herald Legacy member of The Fund for ABPnews.

Annual Fund Membership Levels based on total yearly contributions

Supporter                Sustainer             Advocate                 Investor                                  
$25 - $49                $50 - $99             $100 - $499          $500 to $1,999

Leadership Gifts

For information about our Leadership Gifts program for the annual fund, contact David Wilkinson, Executive Director and Publisher, by email at This email address is being protected from spambots. You need JavaScript enabled to view it.  or by phone at 800.340.6626, ext. 3.

Baugh Foundation Matching Incentive Grant

The Religious Herald has received a generous grant from the Eula Mae and John Baugh Foundation of San Antonio, Texas. To encourage persons to join the annual fund and to express support for the merger of the Herald and ABPnews, the Baugh Foundation agreed to set aside some funds as an incentive-based grant, up to a total of $250,000 through December 31, 2015.

As a result, you have an opportunity to multiply the impact of your gifts through the Herald Legacy Initiative.

Your two-year pledge commitment becomes eligible for a dollar-for-dollar matching contribution from the Baugh Foundation once the pledge is fulfilled. Your pledge for 2014 and 2015 also will enroll you each year as a member of the annual fund and automatically add you to the mailing list for the new Herald magazine.

To illustrate the impact of this matching grant, consider the following examples:

Two-Year Pledge                Annual Fund                            Total
2014        2015                  Giving Level                  with Matching Gift

$25            $25                       Supporter                             $100
$50            $50                       Sustainer                              $200
$100          $150                     Advocate                              $500
$400          $600                      Investor                             $2,000                            

You may also express your support by making a contribution today. Your year-end gift would be a tremendous boost for us, helping to offset costs associated with the merger process that we could not have anticipated in planning our 2013 operating budget.

All contributions received by December 31, 2013, also will be matched dollar-for-dollar by the Baugh Foundation.

How to make your pledge or year-end gift

Pledge online. Click here to access a secure online giving form on the ABPnews website to record your two-year pledge to The Herald Legacy Initiative. Pledges begin Jan. 1.

Once your pledge is recorded, you will automatically become a member of our annual fund, The Fund for ABPnews. You will receive our new, bi-monthly magazine, titled Herald, as a benefit of membership.

Remember, once your pledge has been fulfilled or exceeded by Dec. 31, 2015, your total contributions to the annual fund will be matched dollar-for-dollar by the Baugh Foundation, effectively doubling your gifts.

Make a gift online. Our secure online giving form may also be used to make a year-end gift to the Herald’s 2013 operating budget to help offset the costs associated with the merger process. The form also provides a convenient way to make your gift in honor or memory of someone.

Give or pledge by mail. Contact Barbara Francis by email at This email address is being protected from spambots. You need JavaScript enabled to view it. or by phone at 804.672.1973 to receive a brochure about The Herald Legacy Initiative. (The brochure includes a contribution/pledge form.)

Give by credit card. Call Barbara Francis at 804.672.1973 if you would like to use a credit card to make a secure, year-end donation.

All gifts to The Religious Herald and ABPnews are tax deductible to the fullest extent allowed by law.

For more information about The Fund for ABPnews and other ways you can invest in our ministry, contact David Wilkinson, Executive Director and Publisher, at 800.340.6626, ext. 3, or This email address is being protected from spambots. You need JavaScript enabled to view it. .